The open environment of ABN AMRO no longer met customer needs visually compared to competitors. In addition, the findability was poor. The NPS for the open area was too low and traffic was not capitalized enough
Product Design, Prototyping, Validation, Design Coach, Facilitate workshops
Project GROW took care of determining the desired page templates and redesigning these pages, a functional design around the different page types and the development of dynamic components.
I have been involved in the re-design of the environment. Because other teams had to work with the new pages, I developed a Sketch components library. I also mapped out current customer processes and developed and tested hi-fi and low-fi prototypes among ABN AMRO's customers.